Marketing & Distribution Capabilities
At Shaheen Food Suppliers,
our core strength lies in our deep-rooted expertise in brand building, sales
execution, and robust distribution networks across Bangladesh. Backed by
strategic leadership and a dedicated workforce, we have successfully
introduced, established, and scaled numerous global and local brands
nationwide.
Visionary
Leadership & Management
Our operations are spearheaded by Md.
Kamrul Hassan (Head of Business & Founder), who brings over 30 years
of industry experience and visionary leadership to the organization.
Supported by an executive management team—including the Managing Director,
General Manager, and Deputy General Manager—our leadership ensures seamless
planning, strategic execution, and comprehensive control over all sales and
marketing activities.
Omnichannel
Market Reach
We operate a versatile sales model
serving three major market segments across Bangladesh:
- Consumer Market
(Conventional & Modern Trade)
- Foodservice Sector
(HoReCa: Hotels, Restaurants, Caterers & Bakeries)
- Industrial Ingredients Sector (Food Processing Manufacturers)
Sales
& Distribution Infrastructure
1.
Consumer Market Networks
- Distributor Network:
Operating across 60 out of 64 districts in Bangladesh through a
established network of 100 key distributors.
- Direct Trade in Dhaka:
- Conventional Outlets: Direct coverage of 30 major routes/markets in Dhaka
City managed by dedicated sales representatives.
- Modern Trade / Superstores: Direct supply and placement across 80 major modern
trade outlets in Dhaka.
2.
Foodservice Market (HoReCa)
- Direct sales and distribution to fast-food chains,
bakeries, pastry shops, hotels, and restaurants.
- Primary coverage in Dhaka managed directly by our
specialized sales team, with remaining regions served through our national
distributor network.
3.
Industrial Ingredients
- Direct B2B sales and technical supply chain solutions
for commercial food manufacturers.
- Current portfolio includes:
- Rasaku
Desiccated & Cream Coconut Powder
- Milk Fat & Gum Base
- Liquid Glucose
Dedicated
Sales Force Capabilities
Our sales force is structured with
dedicated, highly disciplined teams trained for targeted execution.
Market Division: Consumer
Market
Management & Supervisors: 10
(Area Sales Managers & Supervisors)
Field Sales Representatives: 100
Sales Representatives
Total
Operations Force: 110 Personnel
Market Division: Food Service Market
Management & Supervisors: 1 Sales Manager
Field Sales Representatives: 20 Sales Representatives (Dhaka)
Total Operations Force: 21 Personnel
Market Division: Industrial Ingredients Market
Management & Supervisors: 1 Sales Executive
Field Sales Representatives: 4 Sales Representatives
Total Operations Force: 5 Personnel
Comprehensive
Market Penetration
With a portfolio spanning both
premium and mass-market products, Shaheen Food Suppliers maintains extensive
distribution coverage across all outlet tiers (Class A, B, C, and D)
nationwide.
Furthermore, our BEST’S and Life
brands (Ketchups, Sauces, Mayonnaise, and specialty items) hold market-leading
positions and are preferred choices across the majority of foodservice
establishments in the country.
360-Degree
Brand Development & Promotion
We utilize an integrated, 360-degree
marketing approach to ensure strong brand recognition, engagement, and
sustainable market share growth:
- Digital Marketing:
Strategic campaigns across social media, search platforms (Google Ads
Network), video platforms (YouTube), and targeted digital media.
- Traditional Media Integration: Nationwide reach through satellite television, leading
daily newspapers, magazines, FM radio, and targeted direct communications.
- Program Sponsorships:
Sponsorship and branding of high-visibility culinary programs and cooking
shows on major satellite television channels, connecting directly with
home cooks and food enthusiasts.
Watch Our Sponsored Shows: Visit our official YouTube Channel
to view our sponsored culinary broadcast segments.